It shows how the clever use of typography and characters can be when used in conjunction with white, negative, positive spacing, colors and accents to create a logo that effectively communicates to the world your business’ personality, identity, essence and individuality.
http://speckyboy.com/2011/05/11/40-creative-logos-with-clever-typography/
Some of my favorites:
ANT
3EE
BLANK
DOWNTOWN
SEVEN SPARROWS
LOOK
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